Hello! I’m Emma Coe, founder of BritFit International - and yes, the “Brit” in BritFit comes from my British roots.

Founder & Lead Trainer, BritFit International

Fitness has been part of my story for as long as I can remember. I started swimming competitively at eleven, and that early discipline taught me what movement can do for the body and mind - structure, confidence, and that incredible post-workout clarity that makes everything else in life flow a little smoother.

Over the years, I’ve explored just about every way to stay active - from squash and paddle boarding to skiing and golf - and I’ve learned that fitness isn’t about chasing perfection. It’s about consistency, connection, and energy. That belief is at the heart of BritFit International.

After years of coaching clients from all walks of life - executives, parents, entrepreneurs, and teams - I saw a pattern: people don’t need longer workouts, they need smarter ones. Sessions that fit real life, not the other way around. That’s why I built BritFit around live, 30-minute virtual sessions that deliver results you can feel - better posture, more energy, sharper focus - without complicated equipment or hours in the gym.

My coaching style is equal parts encouragement and accountability. I believe in meeting clients where they are, designing every session to feel personal and positive, no matter your fitness level or schedule. You’ll laugh, sweat, move, and surprise yourself with what your body can do - all from the comfort of your own space.

When I’m not coaching, you’ll usually find me outdoors, soaking up nature and recharging with friends and family. Staying active has always been my reset button - and it’s what I love helping others discover for themselves.

Whether you’re here to boost energy, rebuild consistency, or simply feel better in your own skin, you’re in the right place. I can’t wait to meet you and help you bring movement back into your life - one fun, efficient, confidence-building session at a time.

Let’s make fitness something you actually look forward to.